From “rabbithole” to “bobblehead”, here’s a sample construction of an experience through a full blown transmedia production, composed of multiple products and campaigns, numerous entry points and levels of engagement, and many platforms of delivery. Of course, in no way is this a complete or definitive experience, but only an example among endless possibilities. Presented without labels or buzzwords, this is one possible engagement, from beginning to …end?
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Back in “the day” (mere years ago), there were these things called “ARGs”. I remember them: amazing experiences that involved their audience, told stories, had puzzles and games that were fun and made sense in their contexts. Now what was once just a single story told across multiple platforms has evolved into “transmedia”
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Building the world in which an alternate reality game or transmedia experience can play out successfully is like planning and directing a single-shot film. What we can learn from the single shot film “Russian Ark” and apply to ARGs and transmedia experiences.
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At ARGFest 2010, the Artifact Creation 101 workshop gave a hands-on experience creating memorable and relevant story items, “artifacts”. There is great benefit to expanding a story into the real world for the audience through physical props and artifacts.
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