About the time of Levi’s launch of their new “Go Forth” campaign, reports began popping up of nifty packages being delivered from the Levi Strauss and Co. Archives in San Francisco. Days after I reported the press release, another package arrived! Unfortunately this time, there was no charcoal briquette goodness used as packaging.

There was, however, a red bandanna marked with a very good question: “Who was Grayson Ozias the IVth, and where is his treasure?” So I had a creative urge and decided to share the opening of Grayson’s mail…


You can join the game and help solve the mystery by starting at goforth.levi.com

Then follow GraysonOziasIV on Twitter for updates, and stalk Grayson on Facebook

Then go and bookmark the community wiki here at goforth.wikibruce.com for help and answers (and please contribute if you want!).

You can also join a community discussion at Unfiction.

Now get II it and Go IVth!

(this article is mirrored from the original location at wikibruce.com)