IMMEDIATE RELEASE: ANNOUNCING THE LAUNCH OF TRANSMEDIA 101

July 2, 2012, Toronto — Transmedia 101 is a community building initiative that encourages collaboration between both transmedia professionals and creatives, innovators, & instigators from ancillary industries/ interests who desire to learn more about how to apply transmedia strategies to their properties & projects.

Started in July of 2011 as “Transmedia Toronto” a simple meetup-group, Transmedia 101 has relaunched as an organization that: brings like-minded innovators together to discuss, experiment and push transmedia forward; educates and elevates the understanding of the possibilities transmedia strategies can support; raises industry awareness and spotlights the profiles of transmedia professionals, both Canadian and International, who are actively engaged in the field; and connects our growing local/ Canadian community to an international network of transmedia practitioners through guest speakers, workshops and master classes. International speakers range from transmedia strategists and educators, shared storyworld and experience designers, and seasoned web series producers.

Founded by Siobhan O’Flynn, Anthea Foyer, and Carrie Cutforth-Young, Transmedia 101 has several community building initiatives planned for local Toronto transmedia enthusiasts including its “101” series of introductory presentations/panels and workshops, incubations and other creation based events as well as three large special events over the course of the next year. In addition, Transmedia 101 has just launched its Transmedia 101 monthly newsletter bringing you the latest in cross-country Canadian and Transmedia 101 news.

Upcoming meetups held at our host location, InterAccess Electronic Media Arts Centre, include:

For more information, please visit our website Transmedia101.ca or email info@transmedia-101.com.

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