An exploration of Disney, Blacklight and Imagine’s new #transmedia property The Runner: http://transmythology.com/2011/04/12/blacklights-the-runner-pitfalls-and-promise/ /via @simonpulman
An exploration of Disney, Blacklight and Imagine’s new #transmedia property The Runner: http://transmythology.com/2011/04/12/blacklights-the-runner-pitfalls-and-promise/ /via @simonpulman
New ARG to keep an eye on, launching April 4 – America: 2049 http://www.argn.com/2011/03/a_little_taste_of_serennaide_from_america_2049 /via @argn #args http://america2049.com
Case study of “Undead End” – a #transmedia radio drama with real-world engagement http://nategoldman.com/portfolio/undead-end-2 /via @planetnathan
This is the sort of full, fleshed out experience I’d love to see produced more: http://bit.ly/hnNFJe #transmedia #storytelling #args
13th Street Universal’s “The Witness” makes heavy use of augmented reality in a live and interactive film http://youtu.be/Yis6is8v9jA #AR
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From “rabbithole” to “bobblehead”, here’s a sample construction of an experience through a full blown transmedia production, composed of multiple products and campaigns, numerous entry points and levels of engagement, and many platforms of delivery. Of course, in no way is this a complete or definitive experience, but only an example among endless possibilities. Presented without labels or buzzwords, this is one possible engagement, from beginning to …end?
Read the full article...Great diagram from @StitchMedia! http://bit.ly/transmediacircles #transmedia // Yes! THIS is what I’ve been attempting to describe :)
The Smithsonian and MIT launch new mystery Alternate Reality Game geared to 11-14yos: “Vanished” http://www.argn.com/2011/03/the_smithsonian_and_mit_helps_your_kids_get_vanished /via @ARGN #ARGs
Hoax or Transmedia? The Ethics of Pervasive Fiction – @Andrhia‘s great SXSW panel, audio: http://schedule.sxsw.com/events/event_IAP5713
Back in “the day” (mere years ago), there were these things called “ARGs”. I remember them: amazing experiences that involved their audience, told stories, had puzzles and games that were fun and made sense in their contexts. Now what was once just a single story told across multiple platforms has evolved into “transmedia”
Read the full article...The Risks and Rewards of #Transmedia Fiction and Alternate Reality Games http://publishingperspectives.com/2011/03/transmedia-and-alternate-reality-game-marketing #ARGs /via @JohnTintera
A lo fi approach to storytelling: pages of “Holy Crap” posted around NYC each w/location of next page http://www.psfk.com/2011/03/a-lo-fi-approach-to-storytelling.html
Building the world in which an alternate reality game or transmedia experience can play out successfully is like planning and directing a single-shot film. What we can learn from the single shot film “Russian Ark” and apply to ARGs and transmedia experiences.
Read the full article...Unique art, but a great opportunity to tell a story or even create an ARG http://laughingsquid.com/mysterious-tiny-doors-appearing-around-san-francisco /via @rowan72 // agreed!
Location-based stories immerse users via mobile app, Storytude: http://www.springwise.com/telecom_mobile/storytude /via @Storytellin