4D Fiction

If the resulting story of an ARG is repackaged and distributed in novelized form for example, could audiences at some point start seeking out a return on their investment?

At ARGFest 2010, the Artifact Creation 101 workshop gave a hands-on experience creating memorable and relevant story items, “artifacts”. There is great benefit to expanding a story into the real world for the audience through physical props and artifacts.

There’s a growing trend of marketing attempts that try to invade the personal digital space of their target demographic. Recently, two campaigns began vying for the attention of bystanders through distributed video – for two very different properties, with two very different results.

The “Rule of Thirds” dates back as far as the 18th century, defined as a guideline to help artists compose esthetically pleasing art, composed in such a way as to best keep the eye flowing naturally from one point of interest to another. It’s also applicable as a guideline for effective storytelling.

Tupperware. In the woods. Who wouldn’t want to find that? Well if you do, you’re probably a geocacher, or else you’d make a good one. What’s great about geocaching is its flexibility to be used as a story-telling tool, incorporating real-world tasks and rewarding players.

Welcome to the newly updated 4DFiction.com!
A long time in coming, but the update is complete (I couldn’t bring myself to roll it out on April 1st). And, as a kick-off to the new template, 4DFiction has a brand spanking new design.

It’s prompting nostalgic retro-flashbacks to the 80’s, all this hype for the upcoming film Tron: Legacy – a sequel to the classic cult sci-fi adventure from 1982 Tron. But the new face of Tron presented by 21st century technology and special effects has the fan-base in a tizzy.

About the time of Levi’s launch of their new “Go Forth” campaign, reports began popping up of nifty packages being delivered from the Levi Strauss and Co. Archives in San Francisco. Days after I reported the press release at ARGN.com, 4DF received a package!