4D Fiction

Disney’s Orrin Shively reveals the “weenie” in park design- visual magnet (Disney Castle) to draw people in “don’t forget the weenie” #swc11

“‘I think you have to welcome it’ @PowerToThePixel, when ur storyworld/brand is iterated/evolved by others.” @Porter_Anderson #swc11

“Responsibility of storyteller to storyworld? Simple: don’t be distracted by the shiny. MAKE SURE YOU TELL A GOOD STORY” @gmskarka #swc11

“Tech is the plumbing. Story & experience are front & center. But good experiences should be based on knowing ur audience” @geekgrl #swc11

“Storyworlds: ‘Not every great story requires or can support scale..but the audience expects multi-platform.’ @dtoc” ~Porter_Anderson #swc11

“What is a “storyworld”? @powertothepixel says everything you normally edit out of a story because it doesn’t fit” @floerianthebard #swc11

RTing great quotes/comments from #SWC11 , taking place right now in SanFran. Greetings out to @StoryworldConf gang from Canada!

“Awesome as it is, #transmedia doesn’t inherently make a poor story worth following. That phase is over now.” @ivanovitch #swc11

“ARGs began as ‘search’ games, because that’s what the Internet was about at that time” ~Weisman /via @lbeckste #swc11

Def’n #transmedia : “Narrative fragments distributed over media, greater than its parts when woven by audience” ~Jordan Weisman #swc11

“Our own memory becomes a story of our own creation” ~Jordan Weisman #swc11

“Our brain fragments experiences all over different parts of the brain in memory.” ~Weisman /via @floerianthebard #swc11

“With the host of platforms we can use, it’s sometimes forgotten…that story is at the center.” @storycentral @porter_anderson #swc11

“Absolutely right – we need to connect people from all disciplines to create as good experiences as possible.” @simon_staffans #swc11

“Angry Birds is NOT transmedia storytelling. If you launched a bird from your iPad and it landed in your email inbox, however…” @vpisteve