4D Fiction

“it all starts with a great story.” Interview podcast with Random House Worlds Tricia Pasternak http://beyondthebookcast.com/wp-podcasts/PasternakPodcast.mp3 /via @BeyondTheBook

“‘The future of branding/marketing is abt keeping ppl engaged in story. Not pushing them to buy’- @goonth paraphrased” @sparrowhall #swc11

Win! “Steps to worldbuilding: 1 cry, 2 call therapist, 3 … 4 profit!” @gupfee #swc11

“monolithic storyworld with tons of bg isn’t necessary to create a transmedia world. U just need to be where players are” @toenolla #swc11

“@jeff_gomez: engage people by letting people see a little of themselves inside the storyworld” @trevorwade #swc11 “

Recap, day 1 of @StoryworldConf from @ChristineWeitb http://christineweitbrecht.com/?p=261 #swc11

“@Jeff_Gomez: deepest questions of humanity are the foundation of story. Traditional storytelling makes these cliche” @colin_stange #swc11

“@Jeff_Gomez: ‘The best messages are born of pain'” @toenolla #swc11

“@Jeff_Gomez: ‘not all of us have Disney’s advertising budget, so your going to have to make them fall in love'” @blerime #swc11

“@jeff_gomez:Games not about rules anymore – excuses to tell a story” @sparksheet #swc11

“@jeff_gomez: Show me you care about this storyworld…Building storyworld that’s inconsistent makes fans feel cheated” @aprilarrg #swc11

“@jeff_gomez: Show me you care about this storyworld…Building storyworld that’s inconsistent makes fans feel cheated” @aprilarrg #swc11

“Immersion is at once the goal and bane of transmedia – deeper stories, not wider, distractions with a destination” @ransomstephens #swc11

Yes! “@alisonnorrin w/Orrin Shively on Mickey’s 10 Commandments ‘thematic immersion intentional; tell a single story” @BeyondTheBook #swc11

“So, for transmedia experience, esp new IP, probably use weenies that draw on the powers of known images etc?” @simon_staffans #swc11