4D Fiction

“@Jeff_Gomez: ‘The best messages are born of pain'” @toenolla #swc11

“@Jeff_Gomez: ‘not all of us have Disney’s advertising budget, so your going to have to make them fall in love'” @blerime #swc11

“@jeff_gomez:Games not about rules anymore – excuses to tell a story” @sparksheet #swc11

“@jeff_gomez: Show me you care about this storyworld…Building storyworld that’s inconsistent makes fans feel cheated” @aprilarrg #swc11

“@jeff_gomez: Show me you care about this storyworld…Building storyworld that’s inconsistent makes fans feel cheated” @aprilarrg #swc11

“Immersion is at once the goal and bane of transmedia – deeper stories, not wider, distractions with a destination” @ransomstephens #swc11

Yes! “@alisonnorrin w/Orrin Shively on Mickey’s 10 Commandments ‘thematic immersion intentional; tell a single story” @BeyondTheBook #swc11

“So, for transmedia experience, esp new IP, probably use weenies that draw on the powers of known images etc?” @simon_staffans #swc11

Disney’s Orrin Shively reveals the “weenie” in park design- visual magnet (Disney Castle) to draw people in “don’t forget the weenie” #swc11

“‘I think you have to welcome it’ @PowerToThePixel, when ur storyworld/brand is iterated/evolved by others.” @Porter_Anderson #swc11

“Responsibility of storyteller to storyworld? Simple: don’t be distracted by the shiny. MAKE SURE YOU TELL A GOOD STORY” @gmskarka #swc11

“Tech is the plumbing. Story & experience are front & center. But good experiences should be based on knowing ur audience” @geekgrl #swc11

“Storyworlds: ‘Not every great story requires or can support scale..but the audience expects multi-platform.’ @dtoc” ~Porter_Anderson #swc11

“What is a “storyworld”? @powertothepixel says everything you normally edit out of a story because it doesn’t fit” @floerianthebard #swc11

RTing great quotes/comments from #SWC11 , taking place right now in SanFran. Greetings out to @StoryworldConf gang from Canada!