“Awesome as it is, #transmedia doesn’t inherently make a poor story worth following. That phase is over now.” @ivanovitch #swc11
“Awesome as it is, #transmedia doesn’t inherently make a poor story worth following. That phase is over now.” @ivanovitch #swc11
Def’n #transmedia : “Narrative fragments distributed over media, greater than its parts when woven by audience” ~Jordan Weisman #swc11
“Our own memory becomes a story of our own creation” ~Jordan Weisman #swc11
“Our brain fragments experiences all over different parts of the brain in memory.” ~Weisman /via @floerianthebard #swc11
“With the host of platforms we can use, it’s sometimes forgotten…that story is at the center.” @storycentral @porter_anderson #swc11
“Absolutely right – we need to connect people from all disciplines to create as good experiences as possible.” @simon_staffans #swc11
“Angry Birds is NOT transmedia storytelling. If you launched a bird from your iPad and it landed in your email inbox, however…” @vpisteve