General campaign and event news items worth noting
“Don’t try to do webseries and graphic novel and lots of stuff, concentrate on one and do it well” @simon_staffans #swc11 #transmedia
Excellent coverage of #SWC11 via @Storify, thanks to @endurablegoods – http://storify.com/endurablegoods/storyworld-conference-expo
“‘The future of branding/marketing is abt keeping ppl engaged in story. Not pushing them to buy’- @goonth paraphrased” @sparrowhall #swc11
“@jeff_gomez: engage people by letting people see a little of themselves inside the storyworld” @trevorwade #swc11 “
Recap, day 1 of @StoryworldConf from @ChristineWeitb http://christineweitbrecht.com/?p=261 #swc11
“@Jeff_Gomez: deepest questions of humanity are the foundation of story. Traditional storytelling makes these cliche” @colin_stange #swc11
“@jeff_gomez:Games not about rules anymore – excuses to tell a story” @sparksheet #swc11