July 5, 2012
@4DFiction:
Transmedia Storytelling, Fan Culture and the Future of Marketing: an interview w/ @Andrhia on #transmedia #storytelling http://knowledge.wharton.upenn.edu/article.cfm?articleid=3039#.T_SV229kLPI.twitter
Transmedia Storytelling, Fan Culture and the Future of Marketing: an interview w/ @Andrhia on #transmedia #storytelling http://knowledge.wharton.upenn.edu/article.cfm?articleid=3039#.T_SV229kLPI.twitter