#Geocaching Evolution – The Themed Multi-Cache http://bit.ly/cRUmbc /via @GoGeocaching #storytelling
#Geocaching Evolution – The Themed Multi-Cache http://bit.ly/cRUmbc /via @GoGeocaching #storytelling

Tupperware. In the woods.
Who wouldn’t want to find that? Well if you do, you’re probably a geocacher, or else you’d make a good one.
A brief primer: What’s Geocaching?
Geocaching (pronounced gee-oh-cash-ing, or gee-oh-kay-shing to some) is a relatively new hobby that began in 2000 when selective availability, the government regulation that degraded GPS satellite accuracy to the public, was discontinued. GPS devices – handhelds and navigational tools among them – became all the rage, and far more useful and practical!
Not one day later, Dave Ullmer of Beavercreek, Oregon thought “Hey, this might be fun!” and he hid what would now be revered as the world’s first geocache (now commemorated by a plaque). Back then he called it a ‘GPS stash hunt’, and his little scavenger hunt spawned a hobby that now covers the world, literally.
Since then, the process of using a GPS device to hide and locate containers of any shape or size in any publicly accessible location has been labeled Geocaching, with its own website (www.geocaching.com) and massive database of over 1,000,000 geocaches world-wide. It’s grown into a pasttime that’s family-friendly, takes place outdoors, away from the computer, it can be competitive or challenging, it’s nature-respecting, relaxing, adventurous, and for people of all ages all around the globe.
Evolution of the geocache
In the ARG world, we make use of a method of exchange called the dead drop, which is used to exchange information or items covertly between two parties at a given location without them meeting face to face. A geocache is essentially an independent dead drop. It, however, remains in place, whoever finds it leaves it there (re-hidden) for the next person, and it contains at the very least some form of log sheet for the finder to sign and date as a record of their visit.
Geocaching, since its inception, has also evolved to incorporate a far wider range of cache styles and types.
As its popularity increased, people soon began placing containers that could only be located after solving puzzles to determine its coordinates. Sometimes you’d have to visit multiple GPS waypoints, picking up clues at each, in order to locate the final container. Some were simply tasks you had to accomplish at a specific location to be successful.
Arguably the most educational and interesting type of geocache, however, is the Earthcache. These are geocaches the details and accuracy of which are heavily scrutinized before publishing, and which explain or teach about natural landmarks, geological history and the like. In order for a player to legitimately log an Earthcache as found, the player must answer a few questions (like a little exam) about the subject matter, sometimes only solvable on-site, and generally they have to at least visit the location and share a photo as evidence of having been there.
Telling stories and creating experiences
What’s great about geocaching is its flexibility to be used as a story-telling tool, incorporating real-world tasks and rewarding players. While dead drops are typically a single task or event belonging to an overarching story, a geocache (or a series of geocaches) must be entirely self-contained. They must also be placed in such a way as to be able to last and be maintained for an indefinite amount of time.
In 2001, while still in its infancy, geocaching took on a unique promotional project. Paramount approached the webmasters of the site at the time, and partnered with them to produce a geocache series called “Project APE“. These 14 caches located worldwide were part of a promotional campaign for the film Planet Of The Apes.
Much like ARG dead drops, clues were released about the drops before they were published, and geocachers were among those in the hinted locations who were on their toes. These caches were very time sensitive. They were published as sequential missions around the world, telling events within the film’s universe, yet fictionally independent from the film. The missions were to retrieve highly sensitive items from caches placed by field agents fighting against a government coverup, while avoiding being detected by federal agents.
The caches themselves were specially labeled, and generally contained collectible items like props from the film as prizes for the first to find. The final cache, a special bonus cache, even contained coveted tickets to the film’s premiere for the first finders.
For all intents and purposes, these were legitimate geocaches. However, being placed by local geocachers on behalf of the marketers, over the years they began disappearing as they were either collected, stolen, or simply archived or retired for lack of maintenance. Currently, only two original Project APE caches remain active. One is still available in Brazil, and the other in Washington. The latter is maintained by Geocaching.com staff as the one and only remaining APE cache in the United States. Players who find these geocaches are rewarded a unique and rare icon for their finds collection. Three other APE caches have also been adopted, but were converted to traditional geocaches.
Since Project APE, however, geocaching has continued to be refined and made more self-supportive and independent. It’s been receiving more media attention recently as the GPS buzz spreads, and as mobile devices become cheaper and more consumer friendly – especially handheld phones, now packaged with GPS capabilities. It’s a hobby that’s sure to continue attracting people from all countries and walks of life for years to come.
Geocaching stories post-APE-pocalypse
With more and more tools and technology being made available, the potential to create more involved story-based geocaching experiences is enticing.
Another series inspired by Project APE is Forbidden Zone Geocaches. This is a series of caches designed to expand on the mythos of the APE caches, and provides an independent website for players to keep track of their progress and discoveries until they’ve found all the necessary tips to unlock the secret final mission and locate its cache.
More local to myself, there’s a geocache named LAARU BRAVO which takes on another mission-based theme, creating a story and self-contained experience with tasks that must be accomplished in order to locate the cache container. Reading past logs, many geocachers have even described their experience while still remaining effectively in character.
Another adventurous geocache with a small story based on an existing franchise is called Tomb Raider, located near San Diego. The story itself is minor and contained to the initial puzzle, however the journey to locate and find the cache is the player’s extension to the story, and that is where the real adventure lies. More than simply finding a tupperware container in the woods, as it were, many geocaches prompt the player to embark on real-world hikes and experiences they otherwise may never have thought they’d ever be doing. This is one of the main attractions to the hobby, and wherein lies some of the best opportunities to tell stories and create experiences.
While many still view geocaching as a hobby that should remain simplistic and easy for laypeople to pick up and go, there’s no reason why it should be limited to such a view. These sorts of experiential geocaches are what attract the attention of visitors from around the world. There are many geocache series and unique caches that make headlines. A quick google shows a sample list of bookmarked “must do” geocaches, many quite distant from the geocacher’s home town. People love memorable geocaches, and elaborate story-based geocaches are a rare commodity; especially well created ones.
Geocaching 2.0: the Wherigo
Creating extensive stories for geocaches is not a simple task, given the rules and guidelines now in place for publishing at Geocaching.com. There is another new type of geocache, however, that promises to provide a method for generating even more interactive experiences. This is the Wherigo. It’s a form of executable application that runs as a “cartridge” on a currently very limited number of GPS devices, including Garmins and some Pocket PCs. Wherigo caches are more complex to create, but afford a lot more flexibility for storytelling, tasks and scripted actions.
While generic geocaches are primarily coordinate-based with optional calculations or separate puzzle solving required, the Wherigo makes use of the GPS device and provides live interaction with a script based on your physical location. This means stories can be told in segments on the field, and different types of puzzles and missions can be created to be executed, and solved while outside.
From Wherigo.com:
Wherigo is a platform that allows you to build location based GPS experiences on your computer and play them in the real world. Think Zork, Secret of Monkey Island or Myst, but in the park around the corner, or on the beach during your family vacation. Rather than clicking the mouse and selecting a location to move your character, you actually walk from one location to the next to advance the story.
Support for Wherigo cartridges is still fairly thin, but it should only be a matter of time before Android*, iPhone, Blackberry, or other smartphone app versions appear. Additionally, while not officially Geocaching activities, there are other organizations that provide location-based gaming experiences similar to this, such as GPS Mission or SCVNGR.
Bushwacking to the future
Geocaching is still in its infancy, with so much untapped potential as a story-telling method. As time goes on, hopefully we’ll see more innovative use of this pastime to provide memorable and entertaining experiences that span more than words on a screen or numbers in your hand, but engage players through multiple media. Who will create the first truly transmedia geocache? Has it already been done?
If you’re a geocacher, I’d recommend checking out the geocaches mentioned above next time you’re in their areas. If you’re hiding geocaches, I challenge you to do more than just hide tupperware in the woods (or magnets in the city) – create an experience to remember! Write a story, an adventure! Even if the container is easy to find, the journey to get there is what people will remember most.
Do you know of other notable geocaches that have given you memorable experiences?
Do you know of any that tell amazing stories?
Please share in the comments below!
And if you haven’t already, buy a GPS or GPS enabled smartphone, and sign up at geocaching.com!
* Update: The official Android port of the Geocaching app is now available, see Geocaching.com/Android
Some Geocaches to add to the To-Do list:
Welcome to the newly updated 4DFiction.com!
A long time in coming, but the update is complete (I couldn’t bring myself to roll it out on April 1st). And, as a kick-off to the new template, 4DFiction has a brand spanking new interface to watch and participate in multi-dimensional fiction! :)
4DF Live is a dynamic tool that will be used as an interface for future live events and streams. Go check it out, because its first live event begins tonight (April 2) at 6:15pm Pacific!
Hazado will be streaming video live with his iPhone from an official Encom International press conference in San Francisco. Chat with him in his UStream chat, and connect to IRC channel #flynnlives to follow along and chat live with more of the community. At 6:15pm Hazado will be covering the pre-event happenings: a gathering of Kevin Flynn supporters who will be infiltrating the press conference under the guise of Encom employees – employee badge and all. When the Encom event officially begins at 8pm PDT, Alan Bradley will take be taking the stage to announce a new Encom product. After that, who knows what will happen!
For more details about the event, visit www.operationtron.com, or the wiki and spread the word!
Finally, bookmark 4dfiction.com/live/operationtron and set an alert for 6:15pm PDT, but in your timezone :) (9:15pm EDT, or 2:15am GMT, etc)
I am personally quite excited and intrigued about this event, as it’s the first time to my knowledge that a significant actor will be appearing in public for a live event in character for a free promotional event as a way to further a story. Bruce Boxleitner is scheduled to appear in character as Alan Bradley on site (he also played Alan in the original 1982 Tron film). This is a wonderful example of a story that is crossing over into reality. Little is known about what will transpire at the event, but providing Hazado is able to keep his video stream alive, we should have front row seats (in spirit).

Celebrities are a hot target for ransoms and blackmail. So is it any surprise that Seth Green of Idle Hands and Austin Powers fame has now had to likewise suffer a life-altering, catastrophic tragedy? If you don’t know what I’m referring to, check out these videos:
Almost 1 million views in 10 days. What exactly happened? Someone (maybe marketers?) stole his lucky vintage Butterfinger bar. As Seth testifies on his blog, “So last Friday I was on my cell during a break while shooting a Butterfinger spot. Im in the parking lot, getting some junk outta my car, when two guys jumped me. These guys took my wallet, keys, bag…and the most important thing ever: my lucky vintage 1928 Butterfinger.”
While the videos stirred up the viral pipeline hornet’s nest and caused some heated debating over hoax videos, Seth and Nestle were busy setting up a central web hub called DudeWheresMyBar.com (get it? It’s a play on “Dude, Where My Car?” got it? ok, moving on) in preparation for a campaign to help Seth get re-acquainted with his precious Butterfinger bar; because no one lays a finger on his Butterfinger bar. Well, except that someone already did. In typical ransom style, the goofy perpetrator also then mailed him a letter-clipped ransom note. Seriously?
Seth outlines his dilemma in the following video, which has also apparently been hacked by the mysterious goofy perpetrator with no face.
Apparently the perpetrator also really knows his flash programming, because part of the ultimatum given to Seth is to that he must play games at his expense to reveal, in a very Joker-like fashion, a secret message which must be solved by midnight on October 31st or the bar will be destroyed o noes!
But ho! Seth has decided to team with Nestle and recruit the help of his throbbing mobs of fans to play these five games as they are magically made available and earn the high scores to unlock the gameboard message! And of course, as a thank you, Seth is prepared to reward the most successful player with a golden Butterfinger Bar valued at $10,000, and a trip to L.A. to be rewarded by Seth in person! Eh-oh!
Unfortunately to some, it seems the mystery may go deeper than the surface. This ‘mystery man’ has been leaving video messages, and surely there will be clues hidden throughout this evil-kidnapper-of-evilnesses tricks. As he describes his game: “It is an enigma, wrapped in a riddle, smothered in secret sauce”
It appears though that Seth only likes the U.S. So, if you live in Canada, you’re not eligible for his reward according to the official rules. Boo-urns.
Turn that frown upside down though, because you can still play the games! And you can still feed the gears of virality by sharing and spamming the brand-ridden cry for help with friends who embrace any of over 85 social networking tools! (even those who don’t who at least have email)
All that said, if you still want to help Seth (and who wouldn’t want to help those teary puppy-dog eyes), go log in, and start playing the Tap-Tap Revenge Remix That Rant game and shoot for as high a score as you can -- but don’t forget to collect the clues along the way.
ARG? “Lite” ARG? Uh… Contest style marketing viral banking on celebrity pseudo-reality? That’s a little closer. And you know it’s viral when you’re told about it by the development team, who were inspired by the ARG community. Enh — not very ARGish. But who cares, I like Seth. And I chuckled. Here’s hoping Seth will make some personal phone calls… or Mars and Hershey will crowd-source a covert corporate takedown of Nestle via a public blog. Perhaps they’ll spread rumors of government conspiracies, or introduce an AI from the future, or a corrupt pharmaceutical company, or sharks with frickin’ laser beams attached to their foreheads!
Other media coverage:
(this article is mirrored from the original location at wikibruce.com)
Perhaps this article would be better entitled: Why I love Halo: An Epic Analysis.
I’m not a Halo fanatic…relatively speaking. I’m not shy about being an enormous fan of the Halo franchise, but I don’t own a Master Chief costume, nor have I ever worn one. I don’t know every little intricate detail of the Halo universe. I can’t ramble off stats, ID numbers, the name and rank of every known character. I don’t play the video game most of the day, every day, and it’s a fat chance I’d “pwn” anyone in multiplayer these days if I did. At all. I’m what you might consider a discoverer, or a story enthusiast.
I was an early adopter of the original Xbox back in 2001, due solely to previews of Halo: Combat Evolved. At that point, I was a gamer. My friends at first were annoyed with my constant raving about Halo, yet many eventually caved and began playing as well – and soon, much more than me. My game-playing fanaticism and multiplayer skill slowly faded as I was drawn further into the mystery, the story world that had been created by Bungie Studios.
I would not hesitate in the slightest to refer to the Halo franchise as “Epic”.
Quite often I compare the potential scope of this universe to that of Star Trek or Star Wars. To me, for a story to be epic, it must have potential to become a ‘part of the whole’, a story told within what feels to be a much, much larger untold story. For an epic to be successful in my opinion, it needs to employ a certain formula. It needs first to be told from the perspective of an individual, or providing only a very small portion of the larger picture, and still make a personal connection with the audience. If done right, this story alone would capture its audience.
Consider recent entertainment franchises like Terminator, The Matrix, Lord of the Rings, Harry Potter, or even the Chronicles of Riddick. Each begins by telling a self-contained story from a single perspective, while leaving many questions unanswered in the end. Sarah Connor has to survive against a deadly killing machine from the future. Neo strives desperately to discover and understand what the Matrix is. The little hobbits in peaceful Hobbiton have their worlds turned upside by an unknown, evil force. Harry potter learns about a strange, magical, hidden world. The convict Riddick uses his extreme skills to survive and escape a deadly planet. Each of these tease at a larger universe with untold stories, but begin with an engaging tale of discovery or exploration of something unknown.
Enter Master Chief, Spartan John-117.
Presuming one knows nothing of the previous, indirectly related Marathon titles – with Halo, we begin from the Chief’s perspective, opening up not only in the middle of a war we know nothing about, but making that first, eerie discovery of a foe that threatens much more than we could imagine (I will never forget watching for the first time the cinematic cutscene in which the Chief discovers the Flood). Already, the premise is clear that this isn’t just a self-contained video game story, but actually only a very small window into a universe filled with history and a future, conflict, and characters that truly feel as if they have backstories and full lives.