Back in “the day” (mere years ago), there were these things called “ARGs”. I remember them: amazing experiences that involved their audience, told stories, had puzzles and games that were fun and made sense in their contexts. Now what was once just a single story told across multiple platforms has evolved into “transmedia”
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Building the world in which an alternate reality game or transmedia experience can play out successfully is like planning and directing a single-shot film. What we can learn from the single shot film “Russian Ark” and apply to ARGs and transmedia experiences.
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If the resulting story of an ARG is repackaged and distributed in novelized form for example, could audiences at some point start seeking out a return on their investment?
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