4D Fiction

There’s a growing trend of marketing attempts that try to invade the personal digital space of their target demographic. Recently, two campaigns began vying for the attention of bystanders through distributed video – for two very different properties, with two very different results.

Quite often I compare the potential scope of the Halo universe to that of Star Trek or Star Wars. Halo is a ‘part of the whole’, a story told within what feels to be a much, much larger untold story. This article looks at why the Halo franchise is an “Epic” storyworld.