Celebrities are a hot target for ransoms and blackmail. So is it any surprise that Seth Green of Idle Hands and Austin Powers fame has now had to likewise suffer a life-altering, catastrophic tragedy? If you don’t know what I’m referring to, check out these videos:

Almost 1 million views in 10 days. What exactly happened? Someone (maybe marketers?) stole his lucky vintage Butterfinger bar. As Seth testifies on his blog, “So last Friday I was on my cell during a break while shooting a Butterfinger spot. Im in the parking lot, getting some junk outta my car, when two guys jumped me. These guys took my wallet, keys, bag…and the most important thing ever: my lucky vintage 1928 Butterfinger.”

While the videos stirred up the viral pipeline hornet’s nest and caused some heated debating over hoax videos, Seth and Nestle were busy setting up a central web hub called DudeWheresMyBar.com (get it? It’s a play on “Dude, Where My Car?” got it? ok, moving on) in preparation for a campaign to help Seth get re-acquainted with his precious Butterfinger bar; because no one lays a finger on his Butterfinger bar. Well, except that someone already did. In typical ransom style, the goofy perpetrator also then mailed him a letter-clipped ransom note. Seriously?

Seth outlines his dilemma in the following video, which has also apparently been hacked by the mysterious goofy perpetrator with no face.

Apparently the perpetrator also really knows his flash programming, because part of the ultimatum given to Seth is to that he must play games at his expense to reveal, in a very Joker-like fashion, a secret message which must be solved by midnight on October 31st or the bar will be destroyed o noes!

But ho! Seth has decided to team with Nestle and recruit the help of his throbbing mobs of fans to play these five games as they are magically made available and earn the high scores to unlock the gameboard message! And of course, as a thank you, Seth is prepared to reward the most successful player with a golden Butterfinger Bar valued at $10,000, and a trip to L.A. to be rewarded by Seth in person! Eh-oh!

Unfortunately to some, it seems the mystery may go deeper than the surface. This ‘mystery man’ has been leaving video messages, and surely there will be clues hidden throughout this evil-kidnapper-of-evilnesses tricks. As he describes his game: “It is an enigma, wrapped in a riddle, smothered in secret sauce”

It appears though that Seth only likes the U.S. So, if you live in Canada, you’re not eligible for his reward according to the official rules. Boo-urns.

Turn that frown upside down though, because you can still play the games! And you can still feed the gears of virality by sharing and spamming the brand-ridden cry for help with friends who embrace any of over 85 social networking tools! (even those who don’t who at least have email)

All that said, if you still want to help Seth (and who wouldn’t want to help those teary puppy-dog eyes), go log in, and start playing the Tap-Tap Revenge Remix That Rant game and shoot for as high a score as you can – but don’t forget to collect the clues along the way.

ARG? “Lite” ARG? Uh… Contest style marketing viral banking on celebrity pseudo-reality? That’s a little closer. And you know it’s viral when you’re told about it by the development team, who were inspired by the ARG community. Enh — not very ARGish. But who cares, I like Seth. And I chuckled. Here’s hoping Seth will make some personal phone calls… or Mars and Hershey will crowd-source a covert corporate takedown of Nestle via a public blog. Perhaps they’ll spread rumors of government conspiracies, or introduce an AI from the future, or a corrupt pharmaceutical company, or sharks with frickin’ laser beams attached to their foreheads!

• Dude, Where’s My Bar?
• Seth’s Backstory
• Official Rules (and details about the games, sweepstakes, and rewards)
• Official Press Release
• Game #1: Remix That Rant!
• Game #2: Will be available beginning Monday Oct 19th

Other media coverage:

• Despoiler – Dude, Where’s My ARG?
• A-List Press – Seth Green Mugging Video Was Fake, Stupid

(this article is mirrored from the original location at wikibruce.com)