General campaign and event news items worth noting
“Immersion is at once the goal and bane of transmedia – deeper stories, not wider, distractions with a destination” @ransomstephens #swc11
Yes! “@alisonnorrin w/Orrin Shively on Mickey’s 10 Commandments ‘thematic immersion intentional; tell a single story” @BeyondTheBook #swc11
“So, for transmedia experience, esp new IP, probably use weenies that draw on the powers of known images etc?” @simon_staffans #swc11
Disney’s Orrin Shively reveals the “weenie” in park design- visual magnet (Disney Castle) to draw people in “don’t forget the weenie” #swc11
“‘I think you have to welcome it’ @PowerToThePixel, when ur storyworld/brand is iterated/evolved by others.” @Porter_Anderson #swc11
“What is a “storyworld”? @powertothepixel says everything you normally edit out of a story because it doesn’t fit” @floerianthebard #swc11
RTing great quotes/comments from #SWC11 , taking place right now in SanFran. Greetings out to @StoryworldConf gang from Canada!
“Awesome as it is, #transmedia doesn’t inherently make a poor story worth following. That phase is over now.” @ivanovitch #swc11
Def’n #transmedia : “Narrative fragments distributed over media, greater than its parts when woven by audience” ~Jordan Weisman #swc11
“Our own memory becomes a story of our own creation” ~Jordan Weisman #swc11